Cinco
I helped deliver brand-focused work across a variety of lifestyle driven companies.
Responsibilities
- Conduct audience research and develop user journey maps.
- Ideate creative solutions for interactive brand and marketing experiences.
- Design and improve website information architectures.
- Develop motion based and interactive prototypes.
Gogoro
A six month project for the Taiwan based electric smartscooter company who wanted to be seen as a future-facing energy provider as much as a vehicle maker.
![Gogoro user profiles](https://images.ctfassets.net/j0hjlao0dubf/44JEqkK8RtmxeIfg6JpgiX/751f7778fb999ecab83a75c3d874aaec/gogoro-users-min.png)
We researched current and future audiences from consumers to business partners and global markets to find the best strategy for the change.
![Gogoro user journey](https://images.ctfassets.net/j0hjlao0dubf/4fKkHL1w1blzajayEuZmfd/adeec52c2488ba3999afc96044208098/gogoro-user-journey-min.png)
Here is a slide showing the system we used indicating the needs of a one user type at a specific part in the experience.
Our team developed a plan to split Gogoro into three separate but connected sides: Smartscooter, Network and Corporate. I created content wireframes that mapped to the needs of users as they navigated the website.
![Gogoro site wires](https://images.ctfassets.net/j0hjlao0dubf/6j7deyHl3SGzjQdbEHe1D9/680f4d239ecfd28cca7c430a01e53f11/gogoro-wires-min.png)