Cinco

I helped deliver brand-focused work across a variety of lifestyle driven companies.

Responsibilities

• Conduct audience research and develop user journey maps.
• Ideate creative solutions for interactive brand and marketing experiences.
• Design and improve website information architectures.
• Develop motion based and interactive prototypes.

Gogoro

A six month project for the Taiwan based electric smartscooter company who wanted to be seen as a future-facing energy provider as much as a vehicle maker.

We researched current and future audiences from consumers to business partners and global markets to find the best strategy for the change.

Here is a slide showing the system we used indicating the needs of a one user type at a specific part in the experience.

Our team developed a plan to split Gogoro into three separate but connected sides: Smartscooter, Network and Corporate. I created content wireframes that mapped to the needs of users as they navigated the website.